Advertising
Purpose
The purpose of this task is to discuss the different methods of advertising that Vanity Fair use.
Meaning
This means that I will be able to find out the best method that Vanity Fair uses and how it impacts the company's sales revenue.
There are a range of advertising methods that Vanity Fair could use, however they very often use their magazine to advertise for other products. Direct selling is a very good method of advertisement for magazines, as people need to see know about what the magazine includes before they purchase.
Vanity Fair is a very well known fashion/lifestyle magazine with a name that represents class and high standards of fashion. Therefore their advertisement about the product does not need to go too much into detail due to the good name of the brand, the brand name sells itself as it have built its good reputation for years. Because of this, Vanity Fair normally uses large bill-boards and posters to advertise the magazine, as just by showing the name, people will know what the magazine will bring them.
Since the start of the company, Vanity Fair have always included A-List celebrities on the covers of their magazines like Barack Obama, Angelina Jolie. The above example of a cover shows the titles of articles that are included in that specific issues, it keeps up with the latest stories and captures the opinion of the celebrity themselves. This is interesting and is advertising for the other side of the story that not many people will get to hear.
Vanity Fair rarely if ever uses trailer advertisement to distribute their product. However, posters, websites and billboards are often used by them to promote their products. The screenshot above demonstrates that the magazines has been promoted on another website apart from its own. Through this, it is an example of how the Vanity Fair issue is advertised through websites.
The image above demonstrates advertisement that has been produced for the most recent release of Vanity Fair. This kind of advertisement is used in areas of high population such as on the sides of buildings of busy streets. Even through this method of advertisement promotes the issue well, website advertisement is the most effect source of promotion that this company uses. This is because of the accessibility that comes with viewing the magazine from the internet. This way, potential customers are able to oversee the copy before they purchase it, which not only improves sale but also helps Vanity Fair's reputation of being a reliable and a "magazine for the people."
As well as being advertising for their own magazine, Vanity Fair also promote products and people inside their magazines. This is done through images and articles, a lot of the time just showing an image of a product with a few short words to explain. This kind of advertisement is distributed through the magazines.
Vanity Fair rarely if ever uses trailer advertisement to distribute their product. However, posters, websites and billboards are often used by them to promote their products. The screenshot above demonstrates that the magazines has been promoted on another website apart from its own. Through this, it is an example of how the Vanity Fair issue is advertised through websites.
The image above demonstrates advertisement that has been produced for the most recent release of Vanity Fair. This kind of advertisement is used in areas of high population such as on the sides of buildings of busy streets. Even through this method of advertisement promotes the issue well, website advertisement is the most effect source of promotion that this company uses. This is because of the accessibility that comes with viewing the magazine from the internet. This way, potential customers are able to oversee the copy before they purchase it, which not only improves sale but also helps Vanity Fair's reputation of being a reliable and a "magazine for the people."
As well as being advertising for their own magazine, Vanity Fair also promote products and people inside their magazines. This is done through images and articles, a lot of the time just showing an image of a product with a few short words to explain. This kind of advertisement is distributed through the magazines.
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