Analysis of Vanity Fair Media Product
Purpose
The purpose of this task is to learn about how different products and people are publicised through this form of publishing.
Meaning
This means that I will be able to look at the different portrayals that Vanity Fair have aimed to achieve from these covers.
1)
This is an analysis of a magazine cover produced by Vanity Fair in AUGUST 2013. I have chosen this image because I think that is is a good example of the way lighting can be used to highlight an object and someones faces well.
Purpose
The purpose of this cover is to advertise for a jewellery line and to gain publicity for the model Gemma Arterton. The earring that Arterton is wearing is clearly highlighted in this cover and has almost been given it own section in the cover so people can see the whole product. The genre/print of this cover is non-fiction, gender specific to women and for people of special interest in fashion.
Form
The genre of this cover is a fashion magazine. The style of the cover is about the contrast between glamour and a natural look I feel. I think this because of the style of the earrings and the way that Gemma Arterton has been portrayed. The print forms shows black and white colours that dominate the cover which highlight Arterton's face well and clearly shows her skin and her face. This suggests quite a natural look I think as they have shot her to look like she doesn't have much make-up on and her hair has been styled simply by just being pulled back. However, in contrast to this natural look, she is wearing big shiny earrings which suggest glamour to me and I think that Gemma and the earrings are in contrast to each other as they both demonstrate different styles that women would go for.
Content
The print content of this cover is for advertisement of fashion products and also for publicity of celebrities. This magazine cover has a small section of narrative text from the Masthead of the cover is says "Vanity Fair on Jewellery", this is just telling its reader what the content of the magazine contains and this is shown through this piece of narrative text.
Meaning
The meaning of the cover is created through images that have been shot with black and white colouring, showing a celebrity to help with their publicity but to also advertise for new fashion products such as jewellery.
2)
This is my second analysis of a media product from Vanity Fair. I have chosen this cover because I think that interesting colours have been used and I am interested in analysing why they have been used.
Purpose
The purpose of this cover is to advertise the content of the magazine on the front, to grab the attention of potential customers. The cover also puts Jessica Simpson in the limelight, helping her to gain publicity.
Form
The genre of this cover is again a fashion magazine. The style of this cover is to create a bright, more summer season look to the magazine. I think this because of the clothes that Jessica Simpson has been dressed, but also the exposure and shadowing of the image, it creates the effect that the sun is shining onto her. Even through the colours used are in contrast with each other, all of the shades used are fairly bright, summery colours.
Content
The print content of this cover is publicity of celebrities and to demonstrate extracts of peoples work, both of which the magazines contain. Narrative text dominates a lot of this cover. Through this, readers are going to be attracted to the bright bold font that has been used.
Meaning
The meaning of this cover is to gain publicity for celebrities such as Jessica Simpson, (in this case), and to demonstrate journalism, photography, fashion and design skill throughout the issue to interest audience members persuading them to purchase more.
P2, g)
This is a clip showing the people who work for Vogue and the detail and position they have within Vogue. I use this as an example of audio-visual production process because it is a good demonstration of the work that goes into composing and putting together a magazine and the different jobs needed for the magazine. I have used this video as a reference for Vanity Fair, as the same production and detail will go to making the Vanity Fair issues as they will for Vogue.
Pre-Production Stages:
Editorial Stage
During this stage, editors get together with publishers and executive chief members of staff to discuss what work to publish and the technical issues that may be involved. These decisions may to maintain the house style of the magazine and go with the classic Vanity Fair formation. This involved editors using copy edit to make sure the issue matches the style and grammatical requirements for each target market. These meeting happen at the beginning of the work day and are essential due to the amount of attention to detail needed, along with helping the team stay up to date with latest developments.
The Design Stage
This stage occurs when the final narrative is decided and agreed upon, then moving on to the next stage of design. This involves including artwork/photographs being commissioned or confirmed in the layout. Conditional on the number of photographs their are to be included, image may be licenced from photo libraries. This works for issues that are particularly generous in illustrations the publisher may potentially communicate with a picture researcher of whom can find and licence the photographs required for the work/issue. This stage is in preparation for the printing process. A team is needed for this stage as lots of setting up needs to be done in order create an efficient work space. Equipment needs to be set up and stylists are needed to prepare the product, whether that be a model or tangible object such as lipstick.
Sales and Marketing Stage
This stage is very similar to the editorial stage. When front cover photographs or prints are produced, sales people might start discussing the Vanity Fair magazine with their customers to increase the chances of early interest. Publishing firms often produce state of the art information sheets that may be delivered to customers or oversees publishers to engage potential sales. This early interest is calculated with the information feeding back through the editorial process, possibly effecting the formatting of Vanity Fair and the strategy employed to sell it.
Printing
When the editing and design stage is complete, the printing process begins. The starting step requires the production of a pre-press proof, which the printers send for final checking and sign-off by the publisher. This demonstrates the Vanity Fair magazine as it will appear once printed and symbolises the final chance for the publisher to find and correct any mistakes/errors. Once this has been completed, the physical printing process begins and hard copies are produced.
Distribution
This is the final stage of the production process involving making the product available to the public, offering it in retail stores for sale. Once Vanity Fair issues have been printed, the companies publisher might use variations of channels to distribute it. Magazines are most commonly sold in advance directly by the publisher, sent to subscribers, then distributed either through the postal systems of by street newspaper and magazine carriers, commonly known as newsagents.
Pre-Production Stages:
Editorial Stage
During this stage, editors get together with publishers and executive chief members of staff to discuss what work to publish and the technical issues that may be involved. These decisions may to maintain the house style of the magazine and go with the classic Vanity Fair formation. This involved editors using copy edit to make sure the issue matches the style and grammatical requirements for each target market. These meeting happen at the beginning of the work day and are essential due to the amount of attention to detail needed, along with helping the team stay up to date with latest developments.
The Design Stage
This stage occurs when the final narrative is decided and agreed upon, then moving on to the next stage of design. This involves including artwork/photographs being commissioned or confirmed in the layout. Conditional on the number of photographs their are to be included, image may be licenced from photo libraries. This works for issues that are particularly generous in illustrations the publisher may potentially communicate with a picture researcher of whom can find and licence the photographs required for the work/issue. This stage is in preparation for the printing process. A team is needed for this stage as lots of setting up needs to be done in order create an efficient work space. Equipment needs to be set up and stylists are needed to prepare the product, whether that be a model or tangible object such as lipstick.
Sales and Marketing Stage
This stage is very similar to the editorial stage. When front cover photographs or prints are produced, sales people might start discussing the Vanity Fair magazine with their customers to increase the chances of early interest. Publishing firms often produce state of the art information sheets that may be delivered to customers or oversees publishers to engage potential sales. This early interest is calculated with the information feeding back through the editorial process, possibly effecting the formatting of Vanity Fair and the strategy employed to sell it.
Printing
When the editing and design stage is complete, the printing process begins. The starting step requires the production of a pre-press proof, which the printers send for final checking and sign-off by the publisher. This demonstrates the Vanity Fair magazine as it will appear once printed and symbolises the final chance for the publisher to find and correct any mistakes/errors. Once this has been completed, the physical printing process begins and hard copies are produced.
Distribution
This is the final stage of the production process involving making the product available to the public, offering it in retail stores for sale. Once Vanity Fair issues have been printed, the companies publisher might use variations of channels to distribute it. Magazines are most commonly sold in advance directly by the publisher, sent to subscribers, then distributed either through the postal systems of by street newspaper and magazine carriers, commonly known as newsagents.
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